Lulu Increases Ebook Availability
Harish Abbott, Senior VP of Products for Lulu, released this bit of information in an email to subscribers of the Lulu.com newsletter:
Dan Brown. Malcolm Gladwell. Emeril Lagasse. They all have something in common with you: they’re on Lulu.
You’ll now find their works — and about 200,000 other eBook titles from traditionally published authors — in the Lulu Marketplace. We’ve added them through agreements with Ingram and other distributors to make their public catalogs available on our site.
The time has come for a better marketplace. Like many of you, we’re discouraged by some trends in the industry and what they might mean for the future of books. Here at Lulu we champion books, and the people who create them, because of what they represent. Books are conversations between generations that convey our best thinking and help move us forward. They deserve appreciation, and authors deserve success.
The open marketplace we’re building will have the broadest selection. It will be a one-stop shop with content from all authors, in all styles and in all formats, paper and electronic. The goal is to give readers access to the best knowledge, ideas and entertainment and to give authors access to the best audience for their work. We believe the increased choice offered by increased selection will attract more readers. As we attract more readers, we will have more opportunity to get Lulu authors in front of people most likely to buy. In fact, we’ve invested in recommendation technology to help with that by steering readers based on their browsing patterns.
Adding 200,000 eBooks is just the first step in a journey that will unfold over the coming months, one intended to bring more success to Lulu authors every day.
